Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going...
SAN FRANCISCO — When are we going to see an industry in which a healthy slice of TV advertising is bought using so-called “programmatic” trading techniques? “For the major networks, it’s going to take...
View ArticleRentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic
SAN FRANCISCO — For David Algranti, it’s all or nothing. “For programmatic to scale to the levels we expect it to (in TV), it’s going to need to avail itself of all the TV (advertising) inventory, not...
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